Train With Purpose. Progress With Confidence.
Structured, intelligent programming that turns inconsistent lifts into predictable strength.
"Most Athletes Don't Need More Volume. They Need a Better Method"
Meet your coach
Hi, I'm Dwayne
I've spent 20+ years coaching athletes get stronger, lift heavier and move better.
I'm a South African national gold medalist and Masters record holder in weightlifting. I've mentored a beginner powerlifter to become a world champion and world record holder. I've guided international athletes to Masters Gold. I've worked with Olympic swimmers, champion fighters, and thousands of CrossFitters who needed to get stronger.
Here's what I know: most athletes don't need more volume. They need better structure.
If you're training consistently but your lifts aren't moving, the problem isn't your effort. It's your programming.
That's where I come in.
Dwayne Hurn
My Philosophy
Technique First
Structured Progression
Intelligent Volume
For you
Signature Programs!
Whether you want a focused program, ongoing coaching, or fully personalized support — there's an option that fits your goals.
Set Programs
$15-20
6-12 week focused programs designed to fix a specific weakness. Add these on top of your current training for targeted results.
What's included
6-12 week structured program
3x per week add-on programming
TrainHeroic app access
Self-directed
Subscription Programs
$29 - 39
/month
Monthly strength-based programming for athletes who want continuous progression. Build your lifts month after month with structured coaching.
Most Popular
What's included
Monthly programming
Coach led progression and support
TrainHeroic app access
Community access with movement reviews and feedback
1:1 Coaching
Custom
Fully personalized coaching for serious athletes. Work directly with Dwayne for custom programming, technique refinement, and high-touch support.
What's included
Custom programming tailored to your goals
In-person OR online coaching
Direct access to Coach Dwayne
Weekly support and feedback with form review
For you
Signature Programs!
Whether you want a focused program, ongoing coaching, or fully personalized support — there's an option that fits your goals.
Set Programs
$15-20
6-12 week focused programs designed to fix a specific weakness. Add these on top of your current training for targeted results.
What's included
6-12 week structured program
3x per week add-on programming
TrainHeroic app access
Self-directed
12-Week Transformation
$249
/month
Step-by-step coaching to rebuild strength, improve energy, and see real, lasting results.
Most Popular
What's included
Personalized workouts
Weekly Progress tracking
Nutrition fundamentals
Chat & email support
1:1 Coaching
Custom
Fully personalized coaching for serious athletes. Work directly with Dwayne for custom programming, technique refinement, and high-touch support.
What's included
Custom programming tailored to your goals
In-person OR online coaching
Direct access to Coach Dwayne
Weekly support and feedback with form review
For you
Signature Programs!
Whether you want a focused program, ongoing coaching, or fully personalized support — there's an option that fits your goals.
Set Programs
$15-20
6-12 week focused programs designed to fix a specific weakness. Add these on top of your current training for targeted results.
What's included
6-12 week structured program
3x per week add-on programming
TrainHeroic app access
Self-directed
Subscriptions
$29 - $39
/month
Stop session-hopping and start building. Ongoing strength-based programming for athletes who want continuous progression. Build your lifts month after month with structured coaching.
Most Popular
What's included
Monthly structured programming with clear progression
Coach-led support and adjustments
TrainHeroic Access
Community with movement reviews
1:1 Coaching
Custom
Fully personalized coaching for serious athletes. Work directly with Dwayne for custom programming, technique refinement, and high-touch support.
What's included
Custom programming tailored to your goals
In-person OR online coaching
Direct access to Coach Dwayne
Weekly support and feedback with form review
Results
The Method in Action
Structured programming works. Here's proof — from athletes at every level who moved better, lifted heavier, and kept progressing without burning out.
KENDRA
1:1 Personal Training and Online Programming
Results:
Snatch: 40kg → 52kg (30% increase)
Clean & Jerk: 51kg → 60kg (17.6% increase)
Front Squat: 55kg → 64.4kg (17.4% increase)
"I used to just try to be aggressive as possible and pray I wouldn't crumble. Now that I understand every position, I have so much more confidence pushing weight.
If you’re considering training with Dwayne, you need to be ready to peel back some layers and habits knowing you’re going to set the most solid foundation you’ve ever had. Trust the process, trust his years and years of expertise and get ready to be super proud of your progress you’ll see (probably even after your first session) but absolutely in a few weeks. "
Results
The Method in Action
Structured programming works. Here's proof — from athletes at every level who moved better, lifted heavier, and kept progressing without burning out.
KENDRA
1:1 Personal Training and Online Programming
Results:
Snatch: 40kg → 52kg (30% increase)
Clean & Jerk: 51kg → 60kg (17.6% increase)
Front Squat: 55kg → 64.4kg (17.4% increase)
"I used to just try to be aggressive as possible and pray I wouldn't crumble. Now that I understand every position, I have so much more confidence pushing weight.
If you’re considering training with Dwayne, you need to be ready to peel back some layers and habits knowing you’re going to set the most solid foundation you’ve ever had. Trust the process, trust his years and years of expertise and get ready to be super proud of your progress you’ll see (probably even after your first session) but absolutely in a few weeks. "
Results
The Method in Action
Structured programming works. Here's proof — from athletes at every level who moved better, lifted heavier, and kept progressing without burning out.
KENDRA
1:1 Personal Training and Online Programming
Results:
Snatch: 40kg → 52kg (30% increase)
Clean & Jerk: 51kg → 60kg (17.6% increase)
Front Squat: 55kg → 64.4kg (17.4% increase)
"I used to just try to be aggressive as possible and pray I wouldn't crumble. Now that I understand every position, I have so much more confidence pushing weight.
If you’re considering training with Dwayne, you need to be ready to peel back some layers and habits knowing you’re going to set the most solid foundation you’ve ever had. Trust the process, trust his years and years of expertise and get ready to be super proud of your progress you’ll see (probably even after your first session) but absolutely in a few weeks. "
FAQ
Frequently Asked Questions
If you’re new here or wondering what to expect, these answers will guide you through how coaching works, what’s included, and how we tailor every plan to your needs.
What's the difference between Set Programs and the Subscription?
Can I run these programs with my current training?
What happens after I purchase?
How is 1:1 coaching different?
How do I know which option is right for me?
Can I cancel my subscription anytime?
What's the difference between Set Programs and the Subscription?
Can I run these programs with my current training?
What happens after I purchase?
How is 1:1 coaching different?
How do I know which option is right for me?
Can I cancel my subscription anytime?
Contact
Let’s build your plan together!
Have a question about training, nutrition, or which program fits you best?
Reach out — we’ll help you find your next step forward.
Call us
+27 71 131 6653
Send a Message
Contact
Let’s build your plan together!
Have a question about training, nutrition, or which program fits you best?
Reach out — we’ll help you find your next step forward.
Call us
+27 71 131 6653
Send a Message
Contact
Let’s build your plan together!
Have a question about training, nutrition, or which program fits you best?
Reach out — we’ll help you find your next step forward.
Call us
+27 71 131 6653